Welcome to Southern Ascent. Our goal is to create an important source of gear reviews, trends and profiles of brands in the Outdoor and SnowSports Industries with a connection to Australia and New Zealand. In talking to manufacturers, distributors and retailers, we’ve heard over and over how there is no centralised, comprehensive source in these countries for information on gear and equipment for Outdoor and SnowSports professionals and consumers. We’ve been doing this for years in North America at our award-winning affiliate, The GearCaster, and are now bringing this formula to the southern hemisphere.
Australia and New Zealand are known for innovation in the Outdoor and SnowSports Industries. Major companies, such as Icebreaker, Sea-to-Summit, Kathmandu, Macpac, XTM, SKINS, 2XU, and Kakadu Traders are headquartered or got their start here. So are a large number of emerging companies creating new, innovative Outdoor and SnowSports gear technologies.
Our endeavour is not without its challenges. The Outdoor and SnowSports Industries are broad, covering a range of outdoor activities and adventures as diverse as hiking, camping, mountaineering, backcountry skiing, snowboarding, snowshoeing, trail running, and paddle sports. The largest Outdoor and SnowSports trade shows around the world can have over 2,000 exhibitors. That equates to a lot of gear to sort through. But within all this, our aim is to bring you what‘s innovative, along with the technologies behind the products, helping you with your choice of gear for your next outdoor adventure.
Our overriding belief at Southern Ascent is that the gear you chose can be the difference between an average and an exceptional Outdoor or SnowSports experience.
Don Jurries, Founder & Editor